
Home > The BuyerSphere Project > The BuyerSphere Project: How Business Buys from Business - Print Edition Notification
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The BuyerSphere Project is a "perspective changing" look at how businesses buy from other businesses, especially in the age of the Digital Market Place. It's based on an extensive and ground breaking research project that took a fresh look at organizational buying behavior. The results will make you smack your head and exclaim "Of course, that makes so much sense"; leave you wondering why you didn't see it before. Just remember, the important thing is that you see it before your competition!