Digital Marketing Videos | SEO: SEM: Conversion Optimization

You've got questions, we've got videos! We've created these videos to answer some of the questions we have been asked by marketers who are keen to learn more about digital marketing. Do you have a question that you would like to see us answer in a video? Send it along to info@mediative.ca.

'101' Videos - the basics of SEO, PPC and more
Eye Tracking
The Expert Eye - writing for the web and thinking like a user
Setting Up Your Digital Marketing Campaigns
Online Marketing

'101' Videos

SEO 101

What is SEO? Mediative's Jason Lane explains search engine optimization.

Paid Search 101

Mediative's Angie Dzwonkiewicz explains the basic concept of paid search advertsing on search engines like Google.

Social Marketing 101

The basics of social media marketing, explained by Mediative's Karl Hourigan.

Usability Testing 101

Mediative's Ian Everdell explains the concept of usability on a website, adn the different ways to assess it.

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Eye Tracking

Ian Everdell shows off some of the cool things we can do with eye tracking technology.

SEO for Website Redesign

A brief overview of the role of SEO in any website redesign project.

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The Expert Eye

Writing for the Web - Part One.

"Content is King" - the mantra of pretty much anyone concerned with the user experience of a web site. We're kicking off the Expert Eye with a three-part series looking at Writing for the Web and how you can develop content that really resonates with your customers. In this first one, we're talking about why writing for your web site is not the same as writing a brochure or catalogue. We'll touch on how people look at web pages and what they're likely to read or skip over, and we'll share a few techniques to make sure that your potential customers don't miss that key content that you need them to see.

Writing for the Web - Part Two

In Episode 1, we talked about how people generally skim web pages rather than reading them - that means that you need to make important information stand out in order to convince your visitors to read. In this episode, we're looking at titles, headings, and links, and how you can use information scent and text formatting to make sure that they're compelling and easy to read.

Writing for the Web - Part Three

Its been a while since our ancestors were hunters and gatherers, but some habits die hard. Our brains became hardwired to find the shortest path to the best patches of food. Online, that same instinct is called information foraging. In Episode 3 of the Expert Eye, Ian and Karl talk to Gord Hotchkiss about writing for the web and guiding your visitors with the alluring scent of relevant information.

Thinking Like a User

Who is your web site for? It's supposed to be for your customers, but sometimes company web sites look like they were designed for someone else, like the shareholders, the marketing department, or the CEO. Uh-oh. And what about web sites for mobile users? Ian and Karl visit a few sites to see who's doing it right.

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Setting Up Your Digital Marketing Campaigns

Paid Search (PPC)

This video describes the basic process we go through in setting up a new Paid Search account for a client. Once we're brought onboard to manage a paid search strategy, clients are typically eager to get started. We can start reporting on progress in about 60 days, and this video explains the ground work that we need to do at the onset.

Search Engine Optimization (SEO)

Mediative's intial SEO process, explained by Senior Search Marketing Strategist, Jason Lane.

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Online Marketing

An interview with Mac McIntosh

Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. Mac shared plenty of insights during his session, and we had a chance to sit down with him afterwards for a quick interview. Here are the key points Mac raised. There are enough good ideas here to keep marketers busy for quite a while!

An interview with Esther Dyson

From the 2011 Search Insider Summit, Mediative's Chief Strategy Officer, Gord Hotchkiss, interviews Esther Dyson. This is a great conversation for anyone interested in online marketing.